Postcards are a great tool to say hello, communicate a quick message, and let people know you're thinking of them. While many use them for their personal life, they can be an excellent business tool as well. In fact, according to Great Originals, a top digital print shop in Anchorage, AK, there are a few main occasions where sending postcards to customers is appropriate.

When to Send Postcards to Customers

1. Their Birthday

When you gain a new customer, you likely collect a bit of information from them during the checkout process — name, address, and phone number are standard. However, if you also receive their date of birth, you can send them a card on their birthday. This is a great way to form a relationship with a customer and make them feel special.

2. Exclusive Offers

When your store is having a sale, you want to let all your customers know. An e-mail blast is effective, but a physical postcard can be even more so. Alongside sharing the news of your offers, you can also include additional coupons. This makes your repeat visitors feel special and excited to receive additional savings.

3. To Say Thank You

Your business is dependent on your customers. As such, you have much to be appreciative for. Let your guests know you are thankful for them by occasionally sending thank you postcards. Everyone loves to be recognized, and your customers are likely to shop with you again when they’re business is appreciated.

4. Company Changes

With time comes changes; your customers understand this. However, they want to be informed when any company changes occur. If you're altering any policy — such as returns or inventory — let your guests know so they know what to expect.

Any of these events are a perfect occasion to make an extra effort to form a relationship with your customers by sending postcards. Have yours printed at Great Originals in Anchorage, AK. They print cards, brochures, banners, business cards, and custom designs. For more information, visit their website or call (907) 561-8922 today.