Gone are the days when print ads and magazine coupons were the only way to capture your audience’s attention. In today’s interconnected world, digital marketing reigns supreme. Fortunately, this puts today’s brands at a huge advantage, as evolving digital methods enable targeted advertising that raises brand awareness, reaches audiences, and grows revenue. To give you insight into this shift, ACG247 has provided a helpful guide to transitioning from print to digital marketing.

How to Transition From Print to Digital Marketing

Focus on Mobile

One of the first things brands should focus on when transitioning from print to digital marketing is mobile. With 95% of people in the US owning mobile devices and smartphones now accounting for 50% of all phones, mobile is inarguably the shopping method of the future. Since today’s marketing is all about reaching your audience where they are, mobile is where brands need to be. A great way for companies to capitalize on the mobile revolution is by researching popular apps for their target demographic and advertising on those that are accessed on a regular basis.

Use Videos to Capture Attention & Connect

In today’s digitally-driven world, written content and static images can only convey so much. Video, on the other hand, offers infinite possibilities for brands to capture the attention of their audience through faces. After garnering attention, it’s all about evoking emotion, the greatest driver of purchasing decisions. And with click-to-play video gaining tremendous popularity, marketers can now reach their audience anywhere, anytime—even in the comfort of their own homes.

Adjust Course With Real-Time Brand Metrics

As opposed to print advertisements which are essentially a “set it and forget it” form of marketing, today’s digital practices enable brands to adjust their campaigns as they go with real-time brand metrics. Rather than waiting for the results only to find that it didn’t garner the success you were hoping, applications such as Ad Catalyst Survey Intercept enable brands to study the results of a campaign as it’s running, allowing time to adjust course if necessary.

If you’re ready to transition from print to digital marketing, look no further than ACG247. Serving businesses throughout Tri County Florida, this leading telecommunications company provides everything from IT services to social media marketing to computer maintenance. Through their unique partnership with Vivial Media LLC, clients can take full advantage of numerous digital marketing tools and solutions to raise brand awareness and grow their revenue. To get in touch with a knowledgeable consultant, call (305) 279-9959 today or visit their website for more information.