If you’re looking to promote your business or products, you might just need an easy way to get information to your potential clients. Brochures are a great medium to use because they can easily convey information and be distributed to the public. Great Originals, a digital print shop located in Anchorage, AK, knows that there are some guidelines to follow to optimize this marketing medium.

Do:

Portray Your Company Accurately

As you create your brochure, keep in mind that your goal is to give people a snapshot of your company and brand. Use a tone of voice, style, and graphics that accurately represent your brand so you can draw in the customers who will enjoy and believe in your company.

Proofread

No matter how careful you are when writing the content of your brochure, you’re still bound to end up with a few mistakes. While they may not seem significant, even the tiniest flub can change the meaning of a sentence or turn off some readers. A simple re-read can help you avoid those costly mistakes.

Go the Extra Mile

When a brochure is visually appealing, it will quickly capture the attention of potential customers. That’s why you should always take advantage of extra features like color graphics, unique and fun designs, and digital printing services. Go the extra mile to get the most out of your informational pamphlets.

Don't:

Be Modest

While it’s important not to go overboard with self-promotion, you should be honest about your company’s good qualities. People want to know why they should invest in your products. When you have a great product to share, you’ve earned some bragging rights.

Use Clichés

Here’s another no-no that can be hard to avoid. During your proofread, keep an eye out for clichés. Instead of using words and phrases that will make people roll their eyes, try to find some unique ways of conveying your message.

Include All the Information

A brochure is a great way to share useful information, but you don’t want to cram every detail into your handout. Give your audience a taste of the benefits of your product and invite them to seek a direct relationship with you. That’s where the sales will be made.

As you create your company’s beautiful brochures, keep in mind that you’ll need quality printing services to make your design a reality. Great Originals provides this service — also producing banners, postcards, newsletters, and business cards. For over 20 years, they have striven for perfection in their prints and great customer service. For more information, call them today at (907) 561-8922 or visit their website.