Summer travel season is about to begin, and vacationers across the country are planning every detail. Since the marketplace is saturated with ads promoting worldwide adventure, your brochure printing needs to stand out this season. You need to draw in and encourage potential customers to pick your vacation package over thousands of others. How do you do it? Here are a few key tips to make your travel brochures stand out.

3 Ways to Effectively Print Brochures for Summer Travel

1. Choose a Standout Font

Every marketing product makes an impact on potential customers, but it only has 20 seconds to capture their attention. Your brochure must stand out before travelers even open it. With so many unique fonts available, choosing a creative and impactful one is an effective way to capture your audience’s attention. 

Bold, exciting fonts are ideal for beach vacations. For large format printing that advertises romantic Paris getaways, you want something more laid-back. Consider your audience, the company, and the vibe of the product or service you’re selling. Printing services have many unique options to choose from. People are always excited to travel, so portray that feeling in the font.

2. Use Color Accordingly 

Color choice sends a message all on its own. Each shade evokes a different emotion. Pick the one most suitable for your brochure printing needs. Red signals energy and action, making it ideal for adventure-packed trips. Yellow conveys comfort and sunshine—the perfect choice for beach-goers. Blue is a calm shade associated with water and the sky; it stands out if you’re advertising natural settings. Purple is seen as luxurious, portraying instant elegance. These colors also apply to large format printing, where they’ll stand out clearly. Choose colors carefully, and you’ll instantly evoke emotion in the audience. 

3. Use Unique Graphics

For travel brochures, many companies incorporate the same simple graphics, such as the ocean and the sun for beach trips, the Eiffel Tower for European getaways, and a van for road trips. Think outside the box and incorporate unique aspects that travelers might not consider. With graphic design, the sky’s the limit; you can even format pictures of real people into standout characters on the brochures, reflecting a real-life experience on paper. 

Offering creative digital, offset, and large format printing for companies throughout New York City, Bestype Imaging is the place to go for your travel brochures this season. With a fast turnaround rate, their team will complete your brochure printing needs quickly. They also offer book printing, booklets, and posters. Visit their website to learn more about their services or call (212) 966-6886.