Share:

A well-lit parking lot is essential for many reasons. It’s a key safety feature that protects both your employees and your customers. Beyond that, it can also have a direct impact on your bottom line. Without excellent lighting, prospective clients likely won’t have a great view of your sign design. Here are three ways that high-quality lighting plays a role in your business sign’s success—and your company’s public visibility.

3 Ways Great Parking Lot Lighting Makes a Difference

1. It Makes a Positive Impression

Simply put, investing in high-quality lighting shows that you care about your business. Compare the difference between a dimly lit parking lot whose business sign is barely visible to one that is brightly illuminated with an easy-view sign. Not only will customers be more drawn to the bright, safer lot, but they’ll also take positive notice of your business. Focusing on the exterior implies that you put serious effort into your visibility.

2. It Puts the Focus on the Right Area

Mt. Washington, KY sign designClients navigating through a dim parking lot may be distracted by the simple act of trying to find a parking space close enough to your building that makes them feel safe. They may notice the lack of proper lighting right away. With the right lights, though, your sign design is far more likely to receive the attention it deserves.

3. It Reminds Clients You Are Available

It can be disheartening to drive by a business and assume it’s closed because the lighting is poor. Dark parking lots with poorly illuminated signs can be deceptive. That’s one of the primary reasons why it’s so vital to invest in decent parking lot lighting. Only then can you be sure that customers will take notice of your sign design and recognize that you’re open for business.

 

At Louisville Sign Company, based in Mt. Washington, KY, your business comes first. You can trust these sign design experts to create high-quality products that put your company in the spotlight. Whether you’re seeking vibrant new signage or want to learn more about sign restoration, you can count on the team to deliver. Visit their website for details or give them a call at (502) 957-2161.

tracking