A website is a powerful marketing tool for any business because it lets you communicate important information to potential customers, including hours of operation, menus, and special offers. Its design and content are crucial, but before you can get your website online, you have to choose a reputable web hosting service. To help you do that, Absolute Computers, a computer repair and IT service provider in Sanford, NC, explains below how to choose a web host.
How to Choose a Web Hosting Service
Look for Reliable Uptime
You want your website to be available to visitors 24/7, so it's important to choose a web host with reliable uptime— i.e., those whose servers are down as little as possible. Look for uptime percentages of 99.5% or better. Numbers below 99% are unacceptable. Visitors you miss during downtime may never return.
Look for Effective Security Measures
Your site data is valuable and must be kept private. Therefore, the web hosting service you choose should regularly update security features when they become available for all plugins, themes, and other aspects of your site's content management system. Ask how often they perform virus and malware scans and if they have proper SSL certification and other security procedures in place.
Look for High-Speed Service
You want your web pages to load quickly so your visitors waste no time and can readily get the information they want. TTFB, or time-to-first-byte, should be under 200 milliseconds, which is approximately the speed of an eye blink. Many visitors will simply abandon your site if pages take longer than two seconds to load.
To discuss your web hosting service options with an IT services specialist, contact Absolute Computers in Sanford, NC. They also specialize in computer repair and malware and virus removal. Check out their Facebook page to view a map and business hours, or call (919) 777-9125 to learn more about how to get your website online.