While it might seem like digital marketing is all the rage these days, it doesn’t mean print materials are obsolete. In fact, offline materials can still promote your company and help it stand out from the competition. People tend to read information on paper slower and more carefully, thus increasing the chances they’ll remember it. Here, the professionals at Northern Printing in Anchorage, AK, list a few important business printing materials you should be taking advantage of.

3 Business Printing Materials to Enhance Your Company’s Marketing Strategy

1. Business Cards

Business cards are a simple way to provide clients and colleagues with your company’s contact information. Having a stack with you at all times shows potential clients you are confident in your products or services and are prepared to help them at any time. To ensure your cards stand out, choose glossy paper, make sure your contact information is easy to read, and add your company’s slogan.

2. Brochures

Brochures are inexpensive to produce and provide more room for company and product information than other print materials. On top of your logo, location, and mission statement, incorporate testimonials from happy customers. You can include brochures in direct marketing campaigns or hand them out to potential customers at trade shows or expo booths.

3. Banners

Banners can be hung up just about anywhere and will catch a lot of people’s attention at one time. If they’re put in a high-traffic area, like on the side of a highway, they can even reach the same customers a few times each day, thus ensuring they’ll be remembered. Banners are easily portable and can be used more than once, saving you money. When creating yours, use a bold and readable font, and keep your message short and sweet. 

If you need custom business printing materials for your company, contact Northern Printing at (907) 562-6554. They opened their doors in 1950 and remain committed to providing quality printing services to their customers. Whether you require a new banner or flyers, they have the tools to help your organization stand out from the rest. Visit their website for more information.