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Brochures are an effective marketing tool for your business or nonprofit. In a digital age, credible companies should rely on multiple mediums to reach a wide audience. A well-made brochure that follows effective business printing practices will communicate your organization’s message clearly and help influence potential and existing customers. Read on to learn how to design a pamphlet that will entice people to learn more about your services.

3 Business Printing Tips for Designing Brochures

Use a Catchy Headline

business printing You only have a few chances to make a first impression. The headline of your brochure should capture your audience’s attention and encourage them to keep reading. Think of a succinct way to address your audience’s needs and summarize your brochure’s contents. Consider using the “how-to” headline (“How to Finally Stop Smoking”), asking a question (“Tired of Blotchy Skin?”) or using a list (“5 Easy Ways to Make Money From Home”) to entice your audience.

Include the Basics

In addition to useful information that your audience needs, a brochure should also include some basic information. Don’t forget to include your company’s name, contact information, logo, and mission statement or tagline. Choose a clean, easy-to-read font using bolded headers and bullets to break up the content.

Keep It Simple

As tempting as it may be to load your brochure with content, this is an easy way to discourage your reader from continuing. Keep your message simple, and choose one or two topics to focus on for each brochure. Also, avoid using big words or flashy fonts, as this can distract the reader and make it harder for your message to stick.

 

For more business printing tips and tricks, speak with the experts at Miller Quik Print in Onalaska, WI. This printing company has provided the region with unbeatable printing services for more than 25 years. Whether you need custom business cards, full-color brochures or event invitations, this company is a one-stop-shop for all of your printing needs. Visit the website to learn about any coupons or discounts they currently offer, or call (608) 781-9465 to speak with a team member about your specific project.

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