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While digital marketing and online branding grow, print advertising is still as relevant and vital as ever. Local businesses especially benefit from utilizing print marketing and promotional materials to drive business sales. If you are looking to grow your business in your local community, here are some great tips to help you use print advertising. 

4 Print Advertising Tips

1. Use High-Quality Graphics

Finding a graphic designer to help you create beautiful banners and other promotional materials can create brand consistency while also showcasing your business’s professionalism and vision. Some professional printing companies have designers on-site to help you create your next campaign.

2. Know Your Demographics

advertisingUnderstanding your local demographic is key to determining just what type of print advertising materials you’ll want. For example, coupon inserts may work for smaller towns where newspapers are still delivered, but high-end, busy cities are probably the best use of oversized printing materials. 

3. Track Performance

If you are putting out printed promotional materials, you want a way to track the performance of your advertising efforts. Coupon codes are one way to track these metrics, while a dedicated phone line or email is another.

4. Find Your Voice

Branding is about your business’s story. Find the voice of your business—playful, professional, feminine, driven—and use that language to drive your advertising efforts across the board, both in print and online. 

 

If you need printed materials, such as business cards or banners, our team at Professional Image has been servicing Honolulu, HI, since 1978. We provide superior copy and print services for local businesses that want to continue to focus on organic and digital marketing. If you’d like to speak to one of our team members to ask about print advertising services, don’t hesitate to call (808) 532-6565. You can also visit our website (www.proimagehawaii.com) for a full list of services or to request a quote. 

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