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If you think that a good business sign design is no longer as important for stores and establishments as it was before, think again. Business signs are still useful when it comes to catching people’s attention and name recall. According to Louisville Sign Company, a leading sign design company from Mt Washington, KY, there are plenty of reasons why you should put more effort into commissioning an eye-catching business sign.

Here are some of the reasons why your establishment still needs a good sign:

  • It Draws Customers: Based on surveys, eight out of 10 consumers say they have entered a store they have never seen before because of its sign. It’s a simple and effective way of attracting the attention of potential customers.

  • Sign designIt Turns Your Business Into a Discussion Topic: Once your business becomes a subject of conversation, there is a good chance you can get more customers. Nearly 75% of consumers say they have told others about businesses based on signs which they have seen.

  • It Conveys Brand Promise: Your sign can represent your company as you can configure it to communicate your brand’s promise. The sign can be neat and formal or colorful and fun, depending on the image your business is trying to project. Almost half of consumers who were surveyed say poor quality signs actually deter them from entering businesses.

  • It Can Convince: Around 67% of the consumers who were surveyed say they were convinced to buy a product because of a sign they have seen, which means a good business sign is a powerful marketing tool.

Your business sign will likely be the first thing potential customers see. A good sign design might just provide the boost your business needs. If you are looking for a reliable and proven sign service, contact Louisville Sign Company by calling (502) 957-2161. You may also visit their website to see some of their previous work.

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