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A well-designed business sign can have an enormous impact on your bottom line. That’s why choosing the right sign design is so critical. Louisville Sign Company in Kentucky specializes in custom sign services, from design to installation. The right sign can improve your visibility in the community, help you make an even better first impression, and create a flawless image for your company.

Creating an effective design is the key to achieving success through your business signs. Here are some tips that will give your sign the attention it deserves.

  • Make It Bold & Legible: Avoid lettering that may be difficult to read. Opt for bold, legible copy that engages your customers. Make good use of vibrant colors, and use deeper hues to call attention to specific points you want to make.
  • Mt. Washington, KY sign designProject Your Image: What sort of image do you want to convey to the public? Be mindful of the fact that your signage is essentially a representative of your business—the first in line that people see. A dance studio, for example, may be best represented by elegant lettering and photography, while a bar may benefit from bolder print and brighter imagery.
  • Keep It Interesting: Plain, flat signs aren’t likely to draw the attention of your customers—and even if they do, their interest will fade quickly. The key is to secure your customers’ attention with a strong, positive sign design that reflects your company and offers something of value to your audience.

When in doubt, it’s best to keep it simple overall. Bright and snazzy signs can be effective for certain types of businesses, but it’s ultimately your company that should be the highlight. It’s what customers will remember long after they have seen the business sign.

If you’re interested in a new sign design or just want to learn more about the sign services at Louisville Sign Company, visit the company’s website or give them a call at (502) 957-2161. You can also like them on Facebook for the latest news and updates.

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