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When it comes to creating an eye-catching brochure, the digital printing professionals from Northern Printing in Anchorage, AK, can help you design one that will wow your clients. However, how do you decide what should you include in it? Putting the right information into a brochure will help you reach as many people as possible, encouraging them to interact with your business. Here are a few of the most important items to incorporate. 

How to Make Your Brochure Informative & Eye-Catching 

Include a Clear Purpose 

When someone picks up a brochure or receives one in the mail, it’s important that they understand why they’re getting it. Be clear and concise when creating the content of your brochure. Are you trying to highlight an upcoming date or event? This information should be communicated on the cover so the reader can easily understand the pamphlet’s purpose. 

brochureBe Precise With Information About Your Business 

A brochure is all about communicating with potential clients, so it should be easy for them to see how to get in touch with you. Any crucial information, such as your email, website, social media channels, and phone number should be prominently displayed. Times or dates also need to be located where readers will notice them, especially if your brochure is for an event or a time-sensitive deal. 

Include a Call-to-Action

Providing clients with detailed information is of little use unless you encourage them to act upon it. That’s why including a call-to-action paragraph at the end of your brochure is critical. If you’re hosting an event, tell people how to get involved. If your boutique is having an annual sale, is there a way customers can check out your inventory online beforehand? This information will get readers to interact with your business. 

Creating an outstanding brochure can increase your clientele and connect you with members of the community. To learn more about their design offerings, contact Northern printing today at (907) 562-6554, or visit their website for more information about their printing services, posters, and custom banners. You can also like them on Facebook to see some of the positive things customers have been saying about their services. 

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