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For a business to achieve success, it's necessary to attract the attention of new customers while also enticing current clients for repeat business. One way to accomplish this task is by using promotional items, like postcards, that provide new information regarding your company and current marketing campaigns in a convenient and attractive way. If you’re ready to include custom postcards in your business' marketing efforts, follow these steps to ensure they catch your clients’ eyes.

3 Tips for Creating Eye-Catching Postcards for Your Business

1. Utilize a Balanced Layout

A balanced layout is necessary to avoid overwhelming the reader's eye. To accomplish this, utilize a combination of text, images, and free space. This arrangement will make it easy to get your point across while also maintaining the attention of your customers.

2. Choose Complementary Colors

PostcardsAlong with a beautifully balanced layout, you need to choose eye-catching colors. However, too many different shades or mismatched colors can create the opposite effect. Try to limit the design to three colors on your postcard, and be sure that they complement one another. If you're unsure which shades work well together, reference a color wheel or consult a designer at your digital print shop.

3. Write Short & Concise Copy

While you want to inform and educate your customers on your organization's offerings, you don't want to make your message confusing. To achieve this, it's important that you use short and concise copy that gets straight to the point. Opt for powerful language that's also easy to read so that your customers know exactly what you're offering and how they can become a part of it. Don't forget to include a call-to-action to encourage them to contact you or stop by your location.

 

From postcards and brochures to banners and newsletters, custom designs will enhance your marketing scheme. Make an impression on your customers with the help of Great Originals in Anchorage, AK. Since 1987, the family-owned business has provided companies and organizations with high-quality, affordable printing services. Request a quote today by calling (907) 561-8922, and learn more about their offering online.

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