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It’s a great idea to put up a sign to advertise your products and services. But, not just any old sign will do. The sign design experts at Louisville Sign Company in Mt. Washington, KY, know what attracts the attention of onlookers.

Here, they share the four most effective sign design tips with you:

1. Use Color & Images

Colorful images and fonts attract attention, which is why you’ll notice that most signs take advantage of both. A picture can convey your message more succinctly and encourage a reaction in the onlooker. However, you don’t want to go overboard with colors, but you can use a different color for some of your text to make it easier to retain the information.

2. Make It Easy to Read

Cursive letters may look pretty, but they’re too difficult to read, especially if you’re just driving by. You want to make it as easy as possible for everyone to absorb your message, so you should use contrasting colors and legible fonts.

3. Make It Stand Out

sign designYou want your sign to stand out from the surrounding area. It should be visible to everyone walking or driving by. If your sign is small, then you can use a dark background and light letters to make it easier to read.

4. Mix It Up

People will stop reading your sign once they have seen it many times. To keep them interested in your message, it’s a good idea to change the design regularly. You can change the message itself or the shape and color of your sign to gain renewed attention.

Do you need help with your sign design? Give the experts at Louisville Sign Company a call at (502) 957-2161. They can handle your sign installation and help your business get the attention it deserves. Visit their website to learn more about the different options they offer for business signs.

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