Every Door Direct Mail (EDDM) is an advertising and mailing tool offered by the United States Postal Service (USPS) that targets audiences in neighborhoods based on household size, age, and income. It also allows business owners to hone in on an even large range of potential customers using the USPS zip code and carrier route mapping tool. As the area’s premier printing company, Miller Quik Print in Onalaska, WI, specializes in creating professional visuals tailored specifically for EDDM use.

What Is Every Door Direct Mail?

To get started, a business owner opens up an EDDM account on the USPS website. They choose the routes they want the postcards mailed to. The postcards are available in four sizes: 4.25 x 10.625, 4.25 x 15, 6.25 x 9, and 6 x 11. Once the size is selected, the postcard is created and designed. For the best results, many clients partner with a professional printing company.

After the mail delivery date is chosen, the EDDM postcards are bundled into stacks ranging from 50 to 100 mail pieces. The stacks cannot exceed six inches in height. After the business owner completes the USPS’ processing forms and pays the postage at their local post office, the postcards are delivered.

What Makes EDDM Different From Traditional Direct Mail? 

The difference is there is no need to spend money on a mailing list containing names and addresses. Instead, the EDDM user targets mailings based on the zip code and carrier route selected using the mapping tool. Users also don’t need to pay for a postage permit to participate in the program. According to USPS, a wide range of diverse businesses are using EDDM as a cheaper – yet still effective – alternative to direct mailings.

Let Miller Quik Print help you design your EDDM postcard. The local printing company offers top-quality printing services using state-of-the-art equipment. Make your business stand out with vivid full-colors, a huge selection of fonts, and a large portfolio of stock images.

To learn more about EDDM designs, call Miller Quik Print today at (608) 781-8465. There are also helpful videos on EDDM available on the printing company’s website. Log on for information about additional printing services, such as digital printing and business card templates.