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Brochures are an excellent way to attract new customers to your business and to let existing customers know about upcoming events and deals. For nearly two decades, Evans Print & Media Group has provided Sparta, WI, with printing services for commercial and personal use. Brochures are a specialty for the couple-run business; they know with so many graphic art innovations and developments, a basic tri-fold brochure may not be enough to grab the attention of your clients.

Consider these ways to really make your brochures pop:

  • Color Schemes: Bright colors are an obvious way to grasp the attention of your clients. However, a sleek, solid color such as black, white, or gray can deliver just as much impact by embracing minimalism.
  • Brochures Creative Cuts: Unusual cuts, especially die-cuts, allow your business to experiment with shapes, imagery, and other elements that can excite your customers. Brochures that show partial information through cuts will entice potential clients to continue reading the brochure to see more.
  • Experiment With Textures: This works for both physical and visual textures. Rather than working with solid colors, incorporate pages of patterns to add texture, variety, and depth. Using recycled paper or embossed paper can also change the way your brochure feels adding a rustic or sophisticated feel.
  • Go Beyond Pamphlets: Depending on the creative nature of your business and clientele, you may want to try different structures for your brochures, such as an origami fold. A paper fortune teller or swan your clients can play with is more likely to be acknowledged than a traditional pamphlet that can go ignored under a stack of mail.

In addition to brochures, Evans Print & Media Group also creates save the date cards, wedding invitations, and letterheads. To learn more about their services, call (608) 269-9797 or visit their website.

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