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It’s Crystal Clear: You Need to Stop by Swarovski at the Mall at Bay Plaza August 15, 2014

Co-Op City, Bronx
It’s Crystal Clear: You Need to Stop by Swarovski at the Mall at Bay Plaza, Bronx, New York

Come August 14th, the Bronx will be welcoming a brand new member to its community: the Mall at Bay Plaza! The shopping destination is sure to be an iconic new addition to the New York City landscape. The first enclosed fashion mall in the NYC area in almost 40 years will attract a diverse array of shoppers with an ever-expanding roster of big name retailers. With brands ranging from H&M to Foot Locker and everything in between, there is something for everyone at this first-class fashion center. One new addition that’s got us all hopped-up with anticipation is Swarovski.

Back in the 1890’s, Daniel Swarovski invented a crystal slicing machine and changed the crystal cutting process for all time. A few years after he came up with his invention, he founded the Swarovski Company that we know and love today. The brand enjoys worldwide recognition for its high-end, opulent pieces and is easily recognized by its distinctive swan logo.

Here’s a fun fact: for the past decade, Swarovski has been responsible for the snowflake that sits atop the Rockefeller Center Christmas tree! Another honor for the Swarovski brand: they sponsored the film Phantom of the Opera and the chandelier featured within is made entirely of their special crystals. And for the R&B lovers, you’ll be pleased to know that the brand was featuring in J-Lo’s famous video “On the Floor”.

If you are on the hunt for a beautiful new piece of crystal or just want to admire the various works of art within Swarovski’s collections, come visit their new outpost at the Mall at Bay Plaza. For more information on the grand opening, visit the mall here: http://mallatbayplaza.com and follow them on social media at: https://twitter.com/mallatbayplaza and https://www.facebook.com/MallatBayPlaza

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